Week 3 of 8 · Run the Search

Cold Email That Gets Answered, and the Call

Objective: Move the reply rate toward 10%, and turn replies into calls people remember.

Level 3 reached: In Motion

Numbers this week

What we teach

The Two C's: a compliment and a connection. People help people who remind them of themselves.
Subject lines, length, and the one ask. If the email takes more than 30 seconds to read, it's too long.
Follow-up cadence: at most 4 follow-ups. Weekly in November and December; biweekly to monthly off-peak.
The call framework: open warm, listen 80% of the time, and ask questions that prove you were listening.
The thank-you, sent 1–2 hours after the call, naming one specific thing they said.
Externship applications: which programs are open now, what each one asks for, and how the written application is scored.

The worst email of the week is rewritten live on screen. Then mock calls in pairs, with the coach playing a distracted associate.

Reply-rate diagnosis on ten sent emails, then a recorded mini-mock call played back: where the energy dropped and what to ask instead.

50 new sequenced emails · every follow-up due this week · tracker updated by Sunday night

Meeting every deliverable completes the gate for Level 3 · In Motion.

For parents

The second progress report: emails sent (target: 150), reply rate, calls completed, and the first externship application underway.

Eight weeks, a 60-minute 1:1 every week, and a coach who checks the numbers.